https://www.michaellepore.com/about-michael daily 0.75 2026-01-11 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1f98a5ab-059b-42a5-8399-7e67d7bf8e70/Me.jpg https://www.michaellepore.com/contact daily 0.75 2025-12-06 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097842207-TDSBOC47MBJXEHPQUYD9/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.michaellepore.com/microsoft-convergence daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1696992092249-8IVBNS5HMCTX2MNN75FE/booth2+2.jpg Microsoft Convergence Infinity Info Systems booth, promotional cubes, and kiosks https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/2df52c5c-47c6-4af1-92ee-4cb394fa9bba/booth1.png Microsoft Convergence 3-D render of the Infinity Info Systems booth and kiosks https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b919d004-81c5-434f-a598-e27d0a07dc60/booth4.jpg Microsoft Convergence Booth https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/31039fae-7dc6-4432-a755-dfbe3be94ca0/cube.jpg Microsoft Convergence Promotional cubes were peppered throughout the conference space https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5caa965e-3618-4e8b-9010-301bca0ff212/booth3.jpg Microsoft Convergence Kiosks presented animated videos providing information on Infinity's consulting services https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/77e324df-6264-4ca5-8b6b-d3ae7a09416d/runner.jpg Microsoft Convergence Escalator runners and landing mats helped reinforce Infinity's visual footprint for conference goers https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/196cc5e1-fa5a-40cc-8c42-98209a56c1d5/mealhallbanner.jpg Microsoft Convergence Meal Hall Banner https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/351e747e-ad3e-4004-8ebc-b11b7f1cbe2e/cards.jpg Microsoft Convergence Business cards with booth demo schedules were handed out by employees to help drive attendance to the sessions https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/fa4426a1-e52e-45ef-b1ed-a9291f52c968/ppt.jpg Microsoft Convergence Animated presentation slides used in booth demos and kiosks https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/88eedc73-c033-4ed1-be16-d526a9dd27c5/booth5.jpg Microsoft Convergence Infinity sponsored a contest during the conference and advertised it with banners and handouts https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/2f3eeb27-4452-4291-9903-958472fa25ab/postcard.jpg Microsoft Convergence Contest details cards were handed out by Infinity employees https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/a40442f2-352c-43e7-9fdb-0d34ccab3459/tshirts.jpg Microsoft Convergence Branded t-shirts for booth staff https://www.michaellepore.com/unidos daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f3a00375-8686-491d-98de-524c2d002c1d/UNIDOSGala1.gif Unidos UNIDOS Gala Key Art https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3acb08d6-385c-421b-b443-bec81d6c200c/UNIDOSGala2.jpg Unidos The bold visuals made an impact on the main seating area in the New York City Museum of Natural History. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d9625c5b-e235-423a-9713-232fc9125144/UNIDOSGala3.jpg Unidos The Unidos logo was leveraged into a lit 3-D stage piece behind former NYC Mayor Bill de Blasio and the other speakers. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8cbaa049-f5ff-4356-9fd6-2a1117fe1793/UNIDOSGala5.jpg Unidos Honorees Gloria and Emilio Estefan (thanks for the shout out on social!) https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/aeaf0374-b3d2-4899-b6a0-5225dc01477f/UNIDOSGalaredo.jpg Unidos Step and repeat banner behind Hispanic Federation President José Calederon and guests https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/9c699ef1-07b5-406f-94ed-9f5094ecb3c0/Unidosinvite1.gif Unidos Embossed invitation https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3d0553d6-ddbf-4c47-8e4a-8f9d2de4157d/Unidosinvite2.gif Unidos Invitation interior https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/397f1cd5-6d74-429c-80de-96e37ef2b948/Unidosinvite3.gif Unidos Invitation interior https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5e0d505f-6700-422a-8586-5c2604a3ba83/UNIDOSGala9.jpg Unidos The website extended the key art with animated visuals and resources for guests (such as forms, package info, and a silent auction platform.) https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/142cf604-5a9f-4f12-ab8d-f4c9af2a0fd8/UNIDOSGala8.jpg Unidos The website, easily updated to be current daily, provided the utmost of visibility for the companies that invested in sponsorships. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/84a55f80-b7de-44a6-abab-e6ab2b4a1347/UNIDOSGala7.jpeg Unidos The souvenir journal told the story of the gala and house sponsor and community ads and congratulations. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ea7e82ca-dc8c-4ef1-baee-5d7689ecf35c/UNIDOSGala11.gif Unidos Event signage helped navigate guests around the many spaces and was critical to the gala's success. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f5471d55-1262-4f81-95dc-2c215bbde173/UNIDOSGala13.gif Unidos An animated looping presentation highlighted sponsors, additional ways to donate, and the gala's special honorees. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/4e9c9910-3d96-4d24-b721-3a94fa333000/UNIDOSGala12.gif Unidos Tickets included table assignments and various colors denoted the level of sponsorship and table the guests sat at. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b30acbf2-e3e8-4d84-bf33-aae44d5b8a3f/UNIDOSGala10.gif Unidos Silent Auction Donation and Sponsorship forms were printed and sent to potential guests and were available to download on the gala's website. https://www.michaellepore.com/blast-past daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c20b9873-d3bc-4f4d-8b91-9f2be13d649a/weed1.jpg Blast from the Past A billboard for the first season of Showtime's tv series Weeds. (From Michael: "It was a really cool moment in my young career to see this billboard in Times Square!") https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b532d39e-3211-4bd1-822c-bd6c2ab78f87/weed2.jpg Blast from the Past Window clings designed for cable call centers to help sell Showtime packages. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1660faa0-2120-4a48-be04-bbaf97f14552/masterhorro.jpg Blast from the Past Key art for season one of Showtime's Master of Horror anthology series. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8fbb7f2b-53d1-4ff1-a16b-3efed4cfcc2d/deerstags.gif Blast from the Past A hang tag/package design for Deer Stags and their Pink Ribbon shoe collection. (From Michael: "This was the first time I created a pattern from scratch and a rendering of a shoe. A couple of years later when I was visiting family in Colorado I got to see these on a shelf at TJ Maxx.") https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/aabd53ba-779e-44c3-a6c2-907d0c936719/theatre.gif Blast from the Past Poster designs for theatrical productions. (From Michael: "I got my first real design 'gig' when I was a graduate student at the School of the Arts at Columbia University in New York City. I was hired to design all the shows of the theatrical season at the school. This job not only helped pay for school but also launched me into my design career.") https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5e3384c2-f0ea-458e-bc28-fa85c9251f3b/loreal.jpg Blast from the Past Catalogue pages for L'Oréal's Agnes B makeup line. (From Michael: "Having access to high quality photography made working on this beauty catalogue for L'Oréal made this a dream project for me as a young designer.") https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/dc74a092-4144-4382-9e55-42c6b770129f/altman.jpg Blast from the Past Print collateral and animated website for photographer Jennifer Altman. Postcards and business cards promoting the business looked like old film strips, a nod the photographers initial start in her field. (From Michael: "Jennifer has a fantastic eye and the website (built in old-school Flash, considered high-tech back in those days) needed to be as minimalistic as possible to make her photography take center stage.") https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ef831aa9-6cbc-4ff4-bd80-bf043c779d7a/Kickball.jpg Blast from the Past A series of ads and social media posts promoting game days and league events for Hawaii's Gay Kickball League. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/18901cd5-0acb-48fe-8835-c369647304e4/CPCppttotla.gif Blast from the Past Chinese American Council 50th Year Celebration printed collateral and presentation. (From Michael: "The design needed to be simple (only 2 colors allowed to match CPC's branding) and flexible to work across a variety of media.") https://www.michaellepore.com/dreamforce2023 daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/004667b3-5f84-4889-9e86-d54609d3d454/DreamfrocePageHeadersVertical.jpg Dreamforce 2023 Initial conference concept key art featuring a stylized Golden Gate Bridge. The methods used to create this were then extended to generate key art for the week's events. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/376651de-2319-4427-ab13-c298b2134240/DFKeyARts.jpg Dreamforce 2023 Each event had a "signature image" that was treated with a variety of techniques to create individual key art. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/24c6ff70-641b-4de8-833d-0d51e335b01c/DFKeyARts.gif Dreamforce 2023 A sampling of the key art for various events Silverline hosted during the conference. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/91b00f69-7581-4898-9292-f0125c841a14/DFKeyARtsREDO2.png Dreamforce 2023 Key art was further manipulated to create the iconic pop-art look and feel. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f9fe14ea-06a6-40f4-a2a1-c216f537fa6e/DFKeyARtsREDO.png Dreamforce 2023 This art was leveraged on the Silverline website, registration pages (which integrated with Salesforce), e-blasts, email confirmations, and social media posts. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8f097283-5479-4435-86f0-deab12314ce7/Pop3x2TileLayoutDreamforceKeyArtEditablePopLounge.jpg Dreamforce 2023 The POP Lounge was an offsite venue for hosting small events and client meetings during the conference. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d4052074-07e7-4e71-b852-048338189e2d/IMG_9231.jpg Dreamforce 2023 The Silverline POP Lounge carried the bright theme into the decor. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/0bb8bd24-fd79-4455-8cc5-7344ac46f656/IMG_9241.jpg Dreamforce 2023 POP Lounge custom charging ottomans helped attendees stay connected. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/4e7c7576-2f10-48e6-9c62-6541c9792578/FSHHSign.jpg Dreamforce 2023 Event signage for a Financial Services happy hour. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1947d9ca-7157-4778-9d97-35df7fde515e/Horizontal-Table-Tent-MockupDreamforce.jpg Dreamforce 2023 Events had custom cocktail and food menu table tents. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/52650b16-451f-4b15-92f8-b0206dc52bdf/DFScreens2.gif Dreamforce 2023 Video screens displayed animated gradient changes to the key art, casting splashes of color around the venues while reinforcing the pop-art theme. https://www.michaellepore.com/worldtour daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/bda0f57e-d66f-4d6e-a5a8-a01e1ff13e70/poster3.png Silverline World Tour Before settling on a theme, multiple options were presented to the executive committee. This particular comp was a take on a Grateful Dead poster. Sunny, the company mascot, mimics the colors and poses of the Grateful Dead bear mascot. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3e1b05da-f5b7-4e71-b4a6-90d78cf2f2d4/WTPortfolioGratefulSwag.jpg Silverline World Tour Options for swag included a tie-dyed hoodie, a bucket hat, and iron-on patches. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/2bae8d14-4408-4dcc-a4f2-d194eba6ed4a/Poster1.png Silverline World Tour This comp leveraged the original Woodstock festival poster replacing the peace dove with Sunny, the company mascot. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/676dd243-5c64-4dad-9561-a9223a803b16/WTPortfolioPeaceSwag.jpg Silverline World Tour Options for swag included a t-shirt, baseball cap, and mug. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b7e81eca-08af-493b-8689-fea0bffe6e98/poster2.png Silverline World Tour A heavy metal theme with mascot Sunny's hand was a favorite but it didn't quite fit the mood and intent of the tour. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e4aae884-9fc3-4da0-8a41-d910ab8de1c2/WTPortfolioMetal.jpg Silverline World Tour Options for swag included a tank top, insulated tumbler, and a baseball cap. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3c5d5a16-3b61-41ff-b108-c826058b0357/poster4.png Silverline World Tour The executive committee settled on an 80's theme for the world tour. This theme provided the most flexibility and customization while minimizing the work needed prior to each event. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/87f24bbd-f5ab-4262-8d7f-7c9c75782b87/tapes3.png Silverline World Tour With a theme in hand, it was time to run wild with the design and to make each city feel unique, yet part of a larger experience. 80's cassettes visuals were settled on and the first task was to create the "key art cassette" that would provide the foundation for the tour visuals. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/7f2b88c3-9923-43dd-8dd7-0116242b91ae/tapes1.png Silverline World Tour Each city had a custom designed cassette. This cassette was leveraged in venue posters, stickers, and onsite collateral. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/eaa563fc-c02f-4d33-8b3a-1f2a321e2a1e/tapes2.png Silverline World Tour The expansive tour was intended to cross the continental United States and other countries such as Canada and India. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5bf9c3e1-2894-4aaf-af41-e33d75001cc8/WTPortfolioStickers.jpg Silverline World Tour World Tour attendees received swag including stickers featuring their city's cassette and a custom 80's-punk version of Sunny. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5ec82b82-4d8a-4a7a-9ccc-849a006cfc66/tape1.jpg Silverline World Tour A bluetooth speaker disguised as the key art audio cassette was one of the swag gifts given to employees who attended. It came in an 80s plastic case with a recharging cord. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f7b2d690-b942-478e-8884-63b1a2e3b7a7/tapspeak2.jpg Silverline World Tour The audio cassette interior leveraged Silverline's Core Values and the Employee Value Proposition in an 80s song list style (and highlighted like we did back in those days). https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3972e503-9a89-47fa-8d71-a2081bcdf37f/WTPortfolioBlogLayout.png Silverline World Tour Silverline leveraged the tour in blog postings summarizing the events and the charities impacted. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5d590264-b338-4c49-8c52-727961967dab/WTPortfolio-copyBag.jpg Silverline World Tour A 6" mini tote housed the employee gifts including World Tour branded bandanas in colors matching the stripes on the audio cassette design. https://www.michaellepore.com/calendaranything daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e5709d57-c507-4207-85a5-d397e56740da/CABefore.png CalendarAnything Rebrand The CalendarAnything logo before the rebrand. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/040069e7-5a02-4b80-a958-1339a9d916a5/CAAfter.png CalendarAnything Rebrand The finalized logo leveraged CalendarAnything's new lightning compatible capabilities while simplifying the overall visual. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b7404d9a-7f00-4aa4-af8a-1ea70805d03a/CAlogoOptions.png CalendarAnything Rebrand Alternate logo version with the brandmark, lightning bolt (for bullets and other visual design elements) and the color palette which finally visually aligned CalendarAnything with its parent company Silverline. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3842d280-7a09-4ef6-b118-a5ba3fce9730/CAPOrtfolioPics2.png CalendarAnything Rebrand A G-Slides template was generated to streamline the sales process. The template contained preformatted slides that allowed customer reps to quickly create professional and on-brand decks on the fly. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e33ee1a7-03e0-4ad5-9364-e65c7c5a4448/CAPOtforlioCAEMails.jpg CalendarAnything Rebrand Email templates for a variety of functions such as CA onboarding tutorials, webinars announcements, release notes, and new functionality announcements were created. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/268cccaf-165d-4a83-9e76-2a2090a8de6d/CADatasheets.png CalendarAnything Rebrand The rebrand included relaunching a host of collateral such as data sheets, case studies, and user guides. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/71e42782-3a8a-4bfe-aeb4-1673597d0084/CAEspanol.png CalendarAnything Rebrand The rebranded design was flexible enough to allow for copy variances when translated into other languages. (In this example, a general data sheet was also leveraged in Spanish.) https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/92cb65b5-ca3a-408a-8a80-45fcdcc32066/CACaseStudies.png CalendarAnything Rebrand Case studies proving the value of CalendarAnything were critical to increasing subscription sales post brand launch. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5eb7a27b-5ad9-4ff6-ba15-8e66e8097c94/CAEndUserGuide.png CalendarAnything Rebrand The rebrand was also applied to downloadable manuals and collateral like this End User Guide. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d5e1d882-ca62-42be-886d-99c9ee810e0d/CAAdminGuide.png CalendarAnything Rebrand A downloadable Admin Guide leveraging the new brand. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/30c31457-1a1e-4fa4-ac03-1d8230859bda/CAAdvancedAdmin.png CalendarAnything Rebrand Advanced Admin downloadable guide. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/44069a66-7b3d-4732-a0d5-46a8c301a401/CAPOrtfolioPicsBLOF.jpg CalendarAnything Rebrand A teaser blog image announcing the rebrand and CalendarAnything's move to the Salesforce lightning platform. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/2a5eb5ac-575f-41e2-9497-4b0752075eaf/CAPOtforlioHarness.jpg CalendarAnything Rebrand Webinar key art and slides from the webinar's presentation template. https://www.michaellepore.com/summitx daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/269e012c-7619-42c4-9e5b-8588bc26a69e/SummitLogo.gif Summit X Icons and negative space do the heavy lifting in the silver logo for the Summit. Silverline's brand colors helped create clarity for attendees while delineating Summit learning tracks and content. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c55eb3d3-bf89-4fa7-bc29-91d5ed36d2f4/sitevisit.png Summit X The site visit report with pricing breakdowns, site locations for the group photos, light plot, and best practices/suggestions was integral to making the Summit a success. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/cbb57169-6561-4ab4-bc5d-a70aa6865c9f/signageandmap.png Summit X Signage and color coded maps helped attendees navigate the large conference footprint. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8a34989b-168e-4d15-9621-e53a310bb37e/Signage.png Summit X Vertical screens outside of each meeting room displayed color-coded graphics with pertinent information. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/0e79f5e5-f6fa-40fd-bd2a-f61ac772846b/SummitPicsHeadshotsRevamps.png Summit X Six stations with identical light plots were set up to capture 230+ employees for their headshots. Executives also had additional photo shoots for full and 3/4 body photos. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/88d88b1f-0409-4316-b5b1-858ee1458117/ExecsTogether.jpg Summit X Executive photos were leveraged in blogs, advertising, the website, and PR initiatives. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1ebd1f3f-f5bc-43fa-aa58-6be6564f9ea8/SummitPicsGroupPhoto.jpg Summit X The company group photo helped capture the sprit of the Summit and it's unique location. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/184b04de-5d85-4e9f-bab6-f33bf34dd740/SummitPics.png Summit X The Summit All Hands, the keynote presentation of the event, was built with custom visuals and animations. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d9ca0051-5d32-4f0b-b8a1-d98d5985d39b/SummitPicsPresent3a.png Summit X The Summit All Hands, the keynote presentation of the event, was built with custom visuals and animations. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6c567646-9b8f-45d6-8a45-a6b243c2fe94/SummitPicspresent2a.png Summit X The Summit All Hands, the keynote presentation of the event, was built with custom visuals and animations. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/972c17a2-8ee5-4feb-9ca0-a9d336275c42/SummitPicsEvent.jpg Summit X One of the meeting rooms in between sessions. A rotating presentation of upcoming events and award winners cycled through all the rooms during breaks. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/471af139-3949-476b-986d-896bd78162d5/summittshirts.png Summit X Sample designs for the commemorative Summit t-shirt. Silverline opted for the top right design. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/bf004cb9-7b76-41e0-9923-c1c2c3f86e03/SummitPicsNametags.png Summit X Custom nametags for the event used brand colors highlighted each employee's tenure at Silverline. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/12c44f26-50a6-4b94-9ddc-4e1e70a40528/SummitPicsAmalga.jpg Summit X A selection of art directed photos from the Summit. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1937f541-f27c-4384-a9ef-6b29e5d3126a/SummitPicsCheckin.png Summit X The Summit swag pick-up station. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/9c179160-24bb-45d3-8b2a-efd98a29e5e4/SummitPicsSwag2.png Summit X Some of the Summit swag–name tags, brand lanyards, stickers, and the commemorative t-shirt. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6b7dde50-1182-4485-8553-5a7a52601c26/SummitPicsThunder2.jpg Summit X The resort locations highway signage proudly displayed the Silverline event. https://www.michaellepore.com/printdigitalbooks daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/9885c6dd-b9b2-42a6-98df-5473a53d26d6/EbooksPortfolio50Problemn.gif https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/06383c0a-eaf8-4bfa-a226-4eeeae92a602/EbooksPortfolioRetailBanking.jpg https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/22ac1323-15c8-4ad8-9f59-2a52e3cfe2e0/EbooksPortfoliomarketingcloud.png https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8a67abea-cb70-4ddb-88a8-a62091c4972f/EbooksPortfoliopersonal.png https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/38c6c2ab-0fda-4487-9594-58f9a9bbc1df/EbooksPortfolioDecipheringDevSecOPs.gif https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/095d457e-3860-4322-92c2-26402bfb8cea/EbooksPortfolioPuertoRico.gif https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/816227fd-69a9-45b2-a1d1-1aa99015db1f/EbooksPortfolioFSBook.png https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ce5113c2-3b87-4557-b466-3851d5016a6d/EbooksPortfolioroadmap.png https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f09af5af-7e6e-4728-a0f0-670dba26f254/EbooksPortfolioHealthyParks.jpg https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6f384915-e12f-4848-b3b9-e02dedd34644/EbooksPortfolioImplementedSalesforce.jpg https://www.michaellepore.com/portfolio daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e1ab4ad8-a198-4c48-a9df-6839e5335544/Worldtour2.png Portfolio Silverline World Tour https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1698462947103-PAYKDVP5MDNPJB5GAS99/DreamfrocePageHeadersVertical.jpg Portfolio Dreamforce 2023 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e9630909-2358-43a6-a5a1-b680bbbfc699/iStock-604347892.jpg Portfolio Print and Digital Books https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/84b55e69-844a-4397-9d46-34f7f1d7cb03/booth2.jpg Portfolio Microsoft Convergence https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/16d17aad-a8ed-4980-a95c-b36aff62992f/LogoBlend.gif Portfolio CalendarAnything Rebrand https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1698467603496-IEYJTHERGTD44E16B177/SummitBillboard.jpg Portfolio Summit X https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c84518e7-313b-4318-8c30-abe3cbf30ac9/season-1.jpg Portfolio Blast from the Past https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1698516097008-PN5WM5ZKJXB9556N9ROP/UNIDOSGala2.jpg Portfolio HF Annual Gala at the Museum of Natural History https://www.michaellepore.com/home daily 1.0 2025-12-06 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d8457e02-bcda-40a5-8e05-d39d228a7ad3/tempImagegiDIm9.jpg https://www.michaellepore.com/silverline-brand daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b6684e83-8541-4b07-ac71-c09b44ffa8ba/Salesfssldies.gif Creative Direction and Brand Development Michael’s templates have been use to garner more than $350 million in sales. Verticals had their own templates with preformatted slides to help teams generate professional and on-brand presentations. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d05a59fd-37cb-4159-9d81-04a7cd342e98/Culture11.png Creative Direction and Brand Development The Silverline Identity Book served as the brand bible internally for employees and externally for partners and vendors. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/948033b3-e775-41a8-b788-92fcac6c3375/CultureOrientation.gif Creative Direction and Brand Development Michael met monthly with new hires to teach an onboarding session where they were introduced to the Silverline brand and the myriads of templates and tools available to them. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8aa2174d-1ce5-429d-9c4f-f469f538c25e/Saleshlsslides.gif Creative Direction and Brand Development Templates were easy to customize and offered varieties of page layouts, sample slides, and libraries (such as icons and images). https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/69a2726c-4a5f-4365-9c92-d9df15c18c3d/Culture10.png Creative Direction and Brand Development The Identity Book provided logo files, color values, visual styles, about us boilerplates, vision statements, and more. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/73eb5115-2cfe-407e-9586-9f2e5608717c/Culture1.gif Creative Direction and Brand Development To highlight Silverline's company values and to encourage adoption and embodiment, Silverline tasked Michael with creating visual representations of Silverline's seven core values. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/7321bce1-6dcd-4573-ad91-d64feb2157ad/Salespov2.gif Creative Direction and Brand Development Design consistency between sales offerings were key to helping grow and scale sales processes. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/22c490d1-df17-41bb-b075-6c2964ab045b/Culture3.png Creative Direction and Brand Development Structured around industry verticals, Silverline wanted each vertical to have a distinctive look. Sub-logos for each one were generated and brand colors were assigned to and give a unique look that tied back to Silverline's brand. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/73ecdc72-a677-4e0e-ba71-0449a619b58d/CultureCore2.png Creative Direction and Brand Development Each of the values got their own travel-themed poster which was displayed at Silverline offices around the globe. Quarterly awards were also given to employee-nominated recipients. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6fd94528-1ede-440b-a229-b640f25ecb56/SalesPOV1.gif Creative Direction and Brand Development As new offerings became available in Silverline's industries, their designs were matched and incorporated into existing offerings and bundles. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/74e33485-55e9-4cdb-bc07-12a51719c0ae/CultureGSuite.jpg Creative Direction and Brand Development Directly in the G-Suite, employees were able to create presentations based off of industry templates. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/9b33ce45-173c-4803-a151-943c594435d9/CultureEOH1.gif Creative Direction and Brand Development Silverline's CEO hosted open monthly office-hours. Employee anniversaries were celebrated, new hires were introduced, and client wins and company news were shared. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d9a2e356-e6ba-40aa-8423-26e3fb0e0a5c/SalesMethodlogy.gif Creative Direction and Brand Development Assets for use in the deck templates were leveraged across the company. Above is the company methodology that was used in the sales and delivery processes. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e0efd4ee-250a-4576-a834-707c9c796b5a/BrandTemplate1.jpg Creative Direction and Brand Development The templates had preformatted slides with visual assets such as logos, tables, images, backgrounds, dividers, etc. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ca274a47-ae57-4926-a938-9953c65d6584/SalesEmplloyJourney.gif Creative Direction and Brand Development A three dimensional employee map helped clarify a Silverliner's journey at the company. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/82136759-a507-4834-b04e-f34cf9af7498/SalesComplexGraphics.gif Creative Direction and Brand Development Requests were often made for visuals that were custom to a project or a client. After creation, and where possible, these visuals would be genericized for easy customizing and leveraging in other initiatives. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/89cfa57f-fe65-4cf5-a43d-3ce544352e60/BrandTempalte2.jpg Creative Direction and Brand Development Generating beautiful and on-brand timelines and leveraging screenshots became simple and easy to do with the templates. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b6366edf-574a-437e-8fd7-ba072b3d47d7/SummitBillboard.jpg Creative Direction and Brand Development In 2019, Silverline celebrated their 10th Anniversary summit in Santa Fe, NM. Click the image above to see an in-depth look at the event. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/81ab50fb-55c2-45ea-ba19-0dc0dca23f98/datasheet1.png Creative Direction and Brand Development Printed and digital data sheets were excellent assets to use in marketing campaigns, sales calls, and on-site visits. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1ef74b02-683f-4738-8c6c-45affbdb248c/Culturefacts1.png Creative Direction and Brand Development Libraries of slides for employees to use were created and once a library slide was used, it could be updated to the latest version with the click of a button. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f50e2fc0-9856-4fb9-9e99-9c4c0211a935/CultureSUMMIT2.gif Creative Direction and Brand Development As the company grew, meeting in person became challenging and the Summit went to an online format. Each Summit had a distinctive theme and format to distinguish it from the rest. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/de618c8f-3284-4241-8eb4-69f6002f4e3f/BrandEmailTemplates.png Creative Direction and Brand Development Email templates in brand colors and were easily customizable and compatible with Silverline's internal Salesforce org. They offered in-depth insight into customers, blog subscribers, and potential opportunities. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/9c563beb-6fa2-4a31-9603-6f78618e6658/Culturefacts2.png Creative Direction and Brand Development The slide libraries contained versions of each of the slides based on the service or vertical. Library slides had different color and logo schemes that matched their industry and/or service. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/4e587b0f-fa69-44ce-b59f-bda59959d835/CultureInSync.gif Creative Direction and Brand Development Silverline In Sync , a quarterly company meeting, fostered community and culture at Silverline. The presentations for these were templated to make the events easier to create. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d6ed676b-0aa4-47f0-bf1c-f1b27ffd784b/ebook3.png Creative Direction and Brand Development Silverline constantly developed white papers and ebooks to reach new customers and to increase their visibility in the marketplace. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c804afec-f2a7-4f07-98c5-9eafb5467b13/CultureBIOS.png Creative Direction and Brand Development Relevant documents such as employee bios were standardized and leveraged across the the industries. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6f27a2bd-f827-434a-92ca-03d92f5cf314/CultureAllHands.jpg Creative Direction and Brand Development The quarterly All Hands Meeting connected employees with each other. This example had a game show theme during which employees competed with each other in an online Kahoot game. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/3cdb7001-e560-498e-b38a-90fd14200300/ebook1.png Creative Direction and Brand Development Ebooks were launched with an integrated marketing campaign that included social media, paid advertising, blog postings, and gated download portals. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c7b413aa-e370-4361-bcf7-7e2a27948d49/CultureIconLibary.png Creative Direction and Brand Development Libraries were generated so that employees could customize their decks and presentations with ease. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f7d6cb13-f236-4eb4-9b97-09c71b6a1791/CultureBall.jpg Creative Direction and Brand Development Designs for Silverline's holiday party at the Nat Geo Encounter in Times Square. Employees received ceramic coasters (replicating the key art of the invite) and "crew" sweatshirts. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8449c895-9010-41fd-8b64-0a75f0da41d8/providerebook.png Creative Direction and Brand Development For an in-depth look at some print and ebook samples click the image above. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/af781e24-e5d7-4950-9fdf-d6b87d262d5a/CultureSunny2.gif Creative Direction and Brand Development Providing a library of poses and reactions of Silverline' s mascot helped increase Sunny's recognition and use in corporate endeavors. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d3fb1371-a9e8-47c4-a7bd-0623c5c8eda8/CultureSunny3.gif Creative Direction and Brand Development Michael created Sunny, the company mascot. Initially he was flat and simple, but over time limbs gained a three-dimensional look and expressions gained more depth and emotion. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/962c8a5c-9237-450e-af2e-0b574ab0dc45/salesforce1.png Creative Direction and Brand Development Communication documents highlighting Silverline's key value as a partner were critical to establishing their place in the ecosystem and with Salesforce. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ba61fbab-6e04-4088-93f8-ad614988a982/CultureHeadshots.jpg Creative Direction and Brand Development Headshots were standardized and as new employees were hired, photos were taken using light plots from the original sessions. This helped to ensure consistency even if employees were hired years apart. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d4d9f5fd-ce85-4ee6-9298-a72406bad204/CultureEspressa.gif Creative Direction and Brand Development Sunny resonated with employees and he quickly became the face of most internal and Human Resources initiatives. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/059acbe5-0190-43f6-8b0a-1d997b36f362/case2.png Creative Direction and Brand Development Templates for case studies and win stories were designed to be flexible and to accommodate various design elements such as quotations, screenshots, and logos. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b753a782-e17c-4b58-b601-909dbda71e20/CultureVertical1.jpg Creative Direction and Brand Development The Silverline brand was extended to pop-up banners for use at conferences and on-site events. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/337ab2ee-51b2-4935-8ea3-dffe47ee56c0/BrandEmail.png Creative Direction and Brand Development An email from HR's automated onboarding process. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d42257ef-a321-4d6e-9462-01344e6eb15d/SalesalesforceSummit.png Creative Direction and Brand Development Most Silverline events had designed elements like custom key art, presentation templates, on-site event signage and collateral, swag, and images generated for social media, advertising, and blogs. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d10c3c0e-8356-437b-8acd-b7fe38a4b09a/CultureWeb1.png Creative Direction and Brand Development Silverline's initial website needed to be overhauled – it no longer represented the skill and breadth of the company. A new website leveraging the brand was built. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/05a68e23-370a-484e-ae51-f1dbfb9f79ec/CultureFASC3Jedi.gif Creative Direction and Brand Development To encourage friendly competition and overall employee wellness, HR held annual challenges to encourage employees to get outdoors and exercise. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c7e30b4c-b324-4efb-ab88-9e6776f97fb0/aiday.png Creative Direction and Brand Development Silverline events often had an exciting venue as a back drop – in the example above, attendees also got to attend the US Open in New York City. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/2cc86f6d-cfbd-4632-9ff1-94419c2d01b0/CultureWeb2.png Creative Direction and Brand Development As Silverline grew, the new website also needed to grow in versatility and functionality. Above is a page comp for new event/landing pages that were custom built for Silverline. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/39affa59-a1a0-419d-86b0-bb359f60df58/CultureSunny2.gif Creative Direction and Brand Development Sunny's humor inspired Silverine's employees to log thousands of hours doing exercise and self care. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e9768482-6225-48fe-ad99-1b30c89d690b/SalesWebinarEvents.png Creative Direction and Brand Development Silverline events were key ways in which the sales team engaged with current and potential clients.While at Silverline Michael designed more than 300 events. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c0dcf9fd-6dc8-4102-adad-f625cb7aa46b/CultureWeb3.png Creative Direction and Brand Development A comp illustrating additionally functionality and options for the Silverline website. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/56ad44e8-a453-403b-8b8f-199408df87eb/CultureOlympics.gif Creative Direction and Brand Development Sunny even became the face of the Silverline Olympics, an internal initiative that encouraged employee teams to compete in exercise events. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1698462947103-PAYKDVP5MDNPJB5GAS99/DreamfrocePageHeadersVertical.jpg Creative Direction and Brand Development The biggest event of the year for Silverline was Salesforce's Dreamforce conference. Click the image above for an in-depth look at Silverline's Dreamforce 2023 campaign and the process used to develop it. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e3055117-64b9-45a7-95cd-8deaa138a6b5/Culture.gif Creative Direction and Brand Development The holidays were always a great opportunity to stretch the brand and flex some creative muscles. This particular year, clients received branded mugs, boxed chocolate bombs, and a holiday card. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ff032d46-66d6-4423-96a3-885ff0b176b3/CultureAnniversaries.jpg Creative Direction and Brand Development Sunny was leveraged to congratulate employees on their work anniversaries. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e8f64142-c45c-4ca7-b115-883d0523e487/SalesOAsis.jpg Creative Direction and Brand Development At Dreamforce 2019, Silverline opted to rent an off-site venue to hold events and client meetings. The venue was branded the "Silverline Oasis". https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/79242662-fd63-4b6e-8cfe-849c84ec68de/HolidayCards3.gif Creative Direction and Brand Development From animated emails to printed cards Silverline liked to experiment at holiday time with different formats and styles. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/26c4e697-9f16-46f7-a87b-28b3233714f6/CultureWorklay.gif Creative Direction and Brand Development During the pandemic, Silverline bolstered company morale by sending a Sunny-themed Work/Play box filled with swag like sticker sheets, mugs, pens, fidget gadgets, and more. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/607c7300-df58-404a-8bc8-206a58972f35/dreamforce21.jpg Creative Direction and Brand Development In some years, Silverline would purchase a sponsorship at Dreamforce that included a booth footprint. In order to stand out, Silverline often employed bright and less "corporate" visuals. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d644410d-752a-4a15-bc37-266f949780e8/Culturecreative1.png Creative Direction and Brand Development To help with brand adoption and overall presentation quality, Michael held periodic classes where he would walk through tips and tricks for using branded resources and the tools that Silverline provided (like the G-Suite). https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d6786cb1-dec8-4b68-8c93-120399012292/Culture2.png Creative Direction and Brand Development The Silverline brand was extended for events like Gay Pride and HR initiatives such as DIBS (Diversity, Inclusion, and Belonging at Silverline), Cares (a charity arm), and Allies (an ally group). https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/51f2b6ff-e700-499a-8f4b-9c742407f995/dreamforceaccordion.png Creative Direction and Brand Development Silverline took a retro-pixelated art approach for their Dreamforce footprint in 2018. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e0346be1-4028-4798-8ec1-dc345c57896f/Culturecreative2.png Creative Direction and Brand Development These Creative Sessions allowed Michael to reach the increasing number of Silverline employees and contractors and to keep them on-brand while enabling them to create compelling content and presentations. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/77db35ed-1d06-485e-aadb-8cbd2be96f23/accordion.gif Creative Direction and Brand Development A superhero-themed approach for Silverline's Dreamforce footprint in 2017. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/571e0655-ae6c-4168-b1f8-e1ce259e4216/CultureBlog.png Creative Direction and Brand Development The brand was leveraged in social media posts such as the Day in the Life series (highlighting current employees and their work), social awareness campaigns, Human Resources initiatives, and more. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b1c1cb5e-6e7f-423e-bbd8-7b65498ad767/Salespanel.gif Creative Direction and Brand Development Custom visuals created for a seven panel advertisement on LinkedIn. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8e8ff111-c72e-4da2-9f59-dec960b63c85/Culture9.png Creative Direction and Brand Development Printed and digital letterhead and business card templates were generated. Employees could access Silverline letterhead and other templates inside of the G-Suite. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/85f3654f-60da-4b54-9bbe-ef9ed9f19347/Sales3.jpg Creative Direction and Brand Development The majority of Silverline's advertisements performed well with much higher engagement than typical industry ads. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/c08aa401-495e-49bf-a4f3-7bf23ef72e96/Culture8.png Creative Direction and Brand Development Silverline had a revolving inventory of swag items for client gifts, employee awards, and other corporate lifts. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/02c66827-949f-4376-b773-b20b3c978c2c/DemandBase300x600REVE.gif Creative Direction and Brand Development Ciick through rates for Silverline's advertisements were 2x-3x higher than average rates . https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/edabcf72-7f26-4b57-b824-13e0f5701c79/SalesCleintJourney.gif Creative Direction and Brand Development A 3-D Client Journey Map tracked how a client would travel through Silverline and what to expect along the way. This visual was critical for Silverline's CEO to communicate how he envisioned the client's experience and where the company had room to grow and develop. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6c87126a-fe17-48c6-a25f-f86b6ee27e2d/SalesHeatMap1.gif Creative Direction and Brand Development Discovery and delivery outputs were designed to make knowledge transfer and inter-company communications clear and easy to follow. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/5d269840-c10b-4b42-a2de-1705ed2ad097/SalesHeatmap2.gif Creative Direction and Brand Development Experience maps were critical to client and project implementation success. https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/7f09253b-fb5c-466c-a8da-cb7dd6c49308/SalesHeatmap3.gif Creative Direction and Brand Development Capabilities maps tailored to a client's specific goals and needs. https://www.michaellepore.com/testimonials daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e4c04a91-c833-4b9e-99e2-604b1496bc38/KathleenFerrie.jpeg https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/e4ca3f89-e4e1-4102-a032-dc9948225004/AngieLingk.jpg https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1e809319-882a-4b77-b04e-ac77bb70beb6/markLasky.jpg https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/cc157764-5389-46d1-b69f-b2406abea0a5/PaulaCervoni.png https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b2408684-ed30-420d-a2b9-1961d63b6e64/JessicaCardona.jpg https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/60719a27-18f4-46c8-9895-95c323fa31df/DaveStewart.jpeg https://www.michaellepore.com/zoom-exit daily 0.75 2025-02-27 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/0e18a02d-d099-4bb1-9a91-c603e6702c12/m.gif https://www.michaellepore.com/scuola daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/0a9f6728-e56e-4512-970f-7f5f1b24029c/57998497100__D126B92D-0B51-4EB4-B8DB-468DC344F127.fullsizerender.JPG Scuola Vista di Waikiki...con Testa di Diamanti in fondo (Diamond Head), un vulcano spento https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/29c9e969-141f-4a1b-ae59-cc9933f946e3/IMG_4860.jpeg Scuola la vista dalla mia casa https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/064d18b6-63d3-4352-9f87-ce4b86f6fad9/IMG_6240.JPG Scuola Testa di Diamanti da un catamarano https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/b891cc49-4dd9-4381-95ee-c2eb1f896174/IMG_7894.jpeg Scuola Waikiki dal catamarano https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/28d3d0a7-9e0f-43e5-8f95-be8c68bfc937/IMG_6833.JPG Scuola città di Honolulu da lontano https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/197def2f-3068-4907-af61-0c318888e256/IMG_1297.jpeg Scuola una spiaggia fuori città https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8637319e-36f7-46ce-8f9c-bc10a900d749/IMG_0856.jpeg Scuola andare in barca e molto popolare https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/4b5af790-ce5d-4248-a5a9-0127c1aa8777/IMG_5499.jpg Scuola un delfino https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/8e1e2d79-2be2-42a9-9732-d80d4bd408db/IMG_0861.jpeg Scuola pesce (magari prima di mangiare?) https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/9d102b73-79a4-475b-b70b-3826fff23752/IMG_2861.jpg Scuola tartarughe che vengono sulla spiaggia a notte a dormire https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d1f6b4cb-f3a2-42a6-9ee9-6d616fb8501b/IMG_2876.jpg Scuola tartarughe che dormano (foto fatto alla notte) https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ac1b32a5-f1ca-43b7-82e9-988a2225c958/IMG_3280.jpeg Scuola un'escursione https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/0bd38a9e-3022-4cfe-b26a-0ff87ddb6de3/IMG_3294.jpeg Scuola una cascata durante un'escursione https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/d8db4f65-128c-4baf-ba71-4c29604ed80b/IMG_3334.jpeg Scuola un vulcano attivo https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f81ba52e-6024-4a7a-9f5f-bd8d0e8a2c58/IMG_6383.JPG Scuola hawaii e molto famoso per gli arcobaleni https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/4b48db65-3faf-4993-ad73-6730a6833ebe/IMG_1165.jpeg Scuola lau lau https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/505c2be1-e084-457e-adfc-e01b4bd9013b/IMG_1166.jpeg Scuola lau lau https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/ae8b0b71-8927-4eda-992e-90827fd36fe4/IMG_2710.JPG Scuola insalata col pesce scottata https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f9e97936-ef8e-4eb4-b10c-ee7dec69e369/IMG_2774.JPG Scuola Miss Hawaii canta ad un ristorante all'aperto https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/1cda412a-88a4-4bee-9d75-f6c203825343/IMG_5327.jpeg Scuola gli hawaiani amano natale anche se non nevica https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/f166b077-6900-497f-a57f-4a3302724220/IMG_0453.jpeg Scuola sculture di sabbia a natale https://images.squarespace-cdn.com/content/v1/6525ee0c6d3d2f365b1fa086/6d63df03-ca5f-42f5-94c1-fdb269aeb53c/IMG_0985.JPG Scuola la spiaggia a notte