Dreamforce 2023
Silverline
BRANDING | ART DIRECTION | ANIMATION | SOCIAL MEDIA CAMPAIGN | PRINTED MARKETING COLLATERAL | PRESENTATION DESIGN | EMAIL CAMPAIGNS | THEME DESIGN AND DEVELOPMENT
Silverline aimed for a striking presence at Salesforce’s Dreamforce 2023. They needed a versatile theme that could give their more than 15 hosted events, demos, presentations, and campaigns a unique look while maintaining a cohesive brand identity throughout the conference. A Warhol-esque pop-art theme proved perfect for the job. As a result, Silverline distinguished itself from the competition and achieved one of its most successful Dreamforce events to date.
Initial conference concept key art featuring a stylized Golden Gate Bridge. The methods used to create this were then extended to generate key art for the week's events.
Each event had a "signature image" that was treated with a variety of techniques to create individual key art.
A sampling of the key art for various events Silverline hosted during the conference.
Key art was further manipulated to create the iconic pop-art look and feel.
This art was leveraged on the Silverline website, registration pages (which integrated with Salesforce), e-blasts, email confirmations, and social media posts.
The POP Lounge was an offsite venue for hosting small events and client meetings during the conference.
The Silverline POP Lounge carried the bright theme into the decor.
POP Lounge custom charging ottomans helped attendees stay connected.
Event signage for a Financial Services happy hour.
Events had custom cocktail and food menu table tents.
Video screens displayed animated gradient changes to the key art, casting splashes of color around the venues while reinforcing the pop-art theme.